HURLEY ALIGNS KEY STRENGTHS IN SENIOR MANAGEMENT TEAM

PAUL GOMEZ PROMOTED TO SENIOR VICE PRESIDENT OF MARKETING AND GLOBAL BRANDING;

KEVIN MEEHAN PROMOTED TO VP/GM OF MARKETING;

CASEY FLEMING HIRED AS VP OF SALES, SPECIALTY ACCOUNTS

Surfersvillage Global Surf News, 20 January, 2006 : - - Costa Mesa, CA – Hurley is excited to announce a few changes within the organization.  As of today, January 19th, 2006, Hurley’s Vice President of Sales, Kevin Meehan will move over to the marketing department to partner with and report to SVP Paul Gomez, as Vice President/General Manager of Marketing. Casey Fleming will succeed Kevin as Vice President of Sales and Paul Gomez will take on the position of Senior Vice President of Marketing and Global Branding.

Paul Gomez has been with Hurley since the company’s conception and launched the brand as a single-man marketing team. With the growth of the company, Paul’s role has grown to encompass more and more, most recently being promoted to Senior Vice President of Marketing and Global Branding. In this new role, Paul will head up the international division of Hurley and focus on global branding. Paul will also concentrate on key strategic initiatives and key projects.

Kevin Meehan, who has been one of the pillars of strength and drivers of Hurley’s recent success in sales, has been promoted to Vice President/General Manager of Marketing. Kevin’s previous marketing experience includes 10 years of working with the ASG Publishing Group, starting as an advertising rep at Surfer magazine, then becoming Group Publisher for Surfer, Surfing, Snowboarder, Skateboarder, Powder and Bike magazines. In his new position, Kevin will provide additional firepower to the marketing team and will run the daily marketing team business.

Casey Fleming, a twelve-year veteran from Quiksilver, will replace Kevin as Vice President of Sales. Casey has considerable experience within the industry, is a consummate professional and commands widespread respect across the specialty retail landscape.  
 
“We could not be more energized with the progress, results and strength of our brand and our team.  This is the most fun I have ever had at Hurley. We welcome the new year and look forward to serving our customers and the consumers we believe in.” said Bob Hurley CEO & Founder.
 
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Julie Weitzberg-Leffler

Industry - Surfersvillage