Industry News
Reef Promotes Lindy Williams and PJ Connell to Marketing Director
Surfersvillage Global Surf News, 30 October, 2007 : - - Carlsbad, CA – The Reef marketing team is getting a boost in authentic surf industry experience and energy this week with the promotion of Lindy Williams to Girls’ Marketing Director and PJ Connell to Men’s Marketing Director. Both bring a passion for the brand and surfing blended with a variety of marketing experience.
“I am confident that this talented team will provide the necessary focus take Reef to new heights in 2008 and beyond,” says Kevin Flanagan, Reef VP of Marketing. “Both have been instrumental in growing Reef during the brand’s explosive year where we added a full girls’ collection and the environmentally friendly Reef Redemption line.”
Lindy Williams has been an integral member of the Reef team for over five years. She became known throughout the industry during her three years as a Public Relations Coordinator at Reef. From the start of her career working at Surf Diva, the girls’ surf and apparel business has been a focus for Williams. Now as Reef Girls Marketing Director, she will direct advertising, PR, events, web/media, trade shows and POP efforts for Reef girls.
"The addition of the girls' swim and sportswear line has given me an incredible opportunity to continue to grow with Reef. It's an extraordinary brand, backed by a passionate team of talented people and great product. I'm thrilled to be a part of it,” says Lindy Williams, Reef girls’ Marketing Director.
A devout surfer for 15 years, PJ Connell came to the surf industry straight out of college. He sharpened his knowledge of the surf market during three years as the Media Relations and Event Manager for Rip Curl. The last two years he’s acted as the Sport Marketing Manager at Reef. As the Men’s Marketing Director, Connell now oversees advertising, multimedia, tradeshows, in-store marketing, PR and events associated with the men’s business.
"It's an exciting time to be with Reef. Moving into 2008 our boys Bobby Martinez, Ben Bourgeois and Jay 'Bottle' Thompson will be waving the Reef flag on the elite World Tour, as the men’s apparel and footwear business continues to grow” says PJ Connell, Men’s Marketing Director. “It's an honor to be able to get behind the Reef brand and help drive its success."
About Reef
Reef is one of the premier action sports brands in the world, and exemplifies the cool and casual attitudes of today’s youth driven boardsport market. Our brand is defined by the elite class of athletes that represent Reef products, as well as our core consumers who identify with the Reef brand’s unique blend of surf, sensuality and irreverent sensibility.
At the core of the Reef brand are authentic, stylish, and comfort engineered products for guys and girls that have appealed to the millions of Reef consumers around the world since the company originated in 1984.
About the Company
VF Corporation is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler, Lee, Riders, Rustler, The North Face, Vans, Reef, Napapijri, Kipling, Nautica, John Varvatos, JanSport, Eastpak, Eagle Creek, Lee Sport and Red Kap.
www.reef.com
More USA/Cen Amer. surfing news available here
Check the latest West Coast Surf Reports and Forecasts
New! B2B News ASBE-Surf | Receive News-Alerts
Lora Bodmer
Industry - Surfersvillage
